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Brevo, formerly known as (Sendinblue), is a simple, all-in-one tool for businesses to connect with their customers.
It combines email marketing, SMS, and chat options, making it easy to keep everything in one place.
Perfect for small businesses or startups, Brevo’s ready-made templates and user-friendly design help create polished emails without needing design skills.
Brevo also automates repetitive tasks, so you can set up messages to reach customers at the right time, allowing you to focus on other work.
What kind of business benefits the most from Brevo? Is it hard to use? Why pick Brevo over other tools?
Let’s dive in and explore how Brevo can help your business thrive!
What Is Brevo (formerly Sendinblue)?
Brevo, previously known as Sendinblue, is a marketing platform that helps businesses simplify and improve their marketing efforts.
It brings all the essential tools together in one place.
With Brevo, businesses can send email campaigns, manage SMS promotions, chat live with customers, and keep track of contacts.
This setup allows businesses to handle multiple marketing activities from a single platform, making it easier to stay organized and keep campaigns consistent.
The Change from Sendinblue to Brevo
The move from Sendinblue to Brevo is more than a name change.
Originally, people knew Sendinblue for its focus on email marketing.
The new name, Brevo, marks the platform’s growth beyond email into a complete marketing tool.
Brevo now offers a wider range of marketing features, showing its commitment to meeting the changing needs of businesses today.
This shift reflects Brevo’s dedication to supporting modern businesses in all their digital marketing efforts.
Key Features of Sendinblue(Brevo)
Sendinblue, now rebranded as Brevo, offers a diverse array of features designed to enhance your marketing strategy and streamline your operations.
Let’s delve into these key features and explore how they can benefit your business.
1:Email Marketing
Firstly, Sendinblue excels in email marketing. With its user-friendly drag-and-drop builder, you can easily create visually appealing emails.
This intuitive builder, combined with an extensive range of pre-designed templates, allows you to craft customized messages that capture your audience’s attention.
Additionally, the platform offers advanced automation workflows. Consequently, you can set up personalized email sequences based on user behavior and engagement, ensuring your communications are both timely and relevant.
2:SMS Marketing
Moving on to SMS marketing, Sendinblue provides a powerful tool for reaching your audience directly on their mobile devices.
By designing and launching SMS campaigns, you can engage with customers in a more immediate and impactful way.
Moreover, Sendinblue supports global reach, which is advantageous for businesses with an international customer base.
Furthermore, the platform offers transactional SMS services, ensuring that critical notifications and confirmations are delivered reliably and on time.
3:CRM Integration
In addition to its email and SMS features, Sendinblue integrates seamlessly with its own CRM system.
This integration helps you manage customer relationships more effectively by organizing contact data and tracking interactions.
With features such as sales pipeline management and customizable CRM functionalities, you can streamline your sales processes.
Consequently, this enhances overall efficiency and allows you to nurture leads and manage customer relationships with minimal manual effort.
4:Marketing Automation
When it comes to marketing automation, Sendinblue provides advanced tools to create sophisticated workflows that respond to specific customer actions.
For instance, you can set up triggers for various scenarios, such as abandoned carts and follow-up sequences.
By leveraging behavioral targeting, Sendinblue ensures that you engage your audience with the right message at the right time, thereby boosting the effectiveness of your marketing campaigns.
5:Transactional Emails
For handling crucial communications, Sendinblue’s transactional emails feature is indispensable.
This tool manages order confirmations, password resets, and account notifications with precision.
Thanks to real-time delivery tracking and a secure infrastructure, you can trust that your transactional emails will be delivered promptly and securely.
6:Chat
Additionally, Sendinblue’s live chat feature enhances customer interaction by allowing you to engage with website visitors in real-time.
This functionality provides immediate support and addresses queries promptly.
Effective use of live chat can significantly improve customer service and increase conversion rates by interacting with visitors at pivotal moments.
7:Landing Pages
Lastly, the landing page builder offered by Sendinblue simplifies the creation of high-converting landing pages.
Using its drag-and-drop interface, you can design and publish landing pages without any coding skills.
Moreover, the platform supports A/B testing and conversion tracking, which enables you to optimize your landing pages for better performance and higher conversion rates.
In summary, Sendinblue’s key features cover a broad spectrum of marketing needs, from email and SMS campaigns to CRM integration and live chat.
By leveraging these tools, you can enhance your marketing strategy and effectively drive your business forward.
Sendinblue(Brevo) Pricing Plans
When evaluating an all-in-one marketing platform like Sendinblue (Brevo), understanding its pricing structure is crucial for determining its value and fit for your business.
Sendinblue offers a range of pricing plans designed to cater to different needs, from startups and small businesses to large enterprises.
Let’s break down each plan to see what they offer and how they compare to each other.
Pricing Comparison Table
| Plan | Free Plan | Lite Plan | Premium Plan | Enterprise Plan |
|---|---|---|---|---|
| Price | $0 | Starting at $25/month | Starting at $65/month | Custom Pricing |
| Emails per Month | 300 emails/day (9000/month) | 10,000 emails/month | 20,000 emails/month | Customizable based on needs |
| SMS Credits | None | None | 20,000 SMS credits | Customizable based on needs |
| CRM | Basic CRM features | Advanced CRM features | Advanced CRM features | Fully customizable CRM with dedicated support |
| Marketing Automation | Basic workflows | Advanced workflows | Advanced workflows and multiple automation options | Fully customizable workflows with dedicated support |
| Transactional Emails | 100/day | 1,000/day | Unlimited | Unlimited |
| Landing Pages | Limited features | Full access | Full access with A/B testing | Full access with advanced features |
| Live Chat | Not included | Not included | Included | Included |
| Support | Email support | Email and chat support | Priority support with phone options | Dedicated account manager and 24/7 support |
| A/B Testing | Not available | Available | Available | Advanced A/B testing options |
Breakdown of Each Plan
- Free Plan: Ideal for small businesses or individuals just starting out, the Free Plan offers essential features like basic email marketing and limited CRM capabilities. It’s a great way to test the waters without any financial commitment.
- Lite Plan: At an entry-level price, the Lite Plan expands on the Free Plan by offering more email sends per month and basic automation features. It’s suitable for growing businesses that need additional capacity and features.
- Premium Plan: This plan is designed for more established businesses requiring advanced features and higher email volume. It includes comprehensive automation tools, more SMS credits, and additional support options, making it a robust choice for serious marketers.
- Enterprise Plan: For large organizations with complex needs, the Enterprise Plan provides a fully customizable solution. It includes everything from unlimited emails and SMS credits to advanced CRM features and dedicated support, ensuring that large-scale operations run smoothly.
Each plan offers different levels of features and support to meet varying business needs. By understanding the differences and pricing, you can select the plan that best aligns with your marketing goals and budget.
Ease of Use and User Experience
When it comes to adopting new marketing tools, ease of use and a positive user experience are paramount.
Sendinblue (Brevo) places a strong emphasis on both these aspects, ensuring that users can quickly and efficiently navigate its features without a steep learning curve.
- Onboarding Process
Firstly, the onboarding process with Sendinblue is designed to be as smooth as possible.
New users are greeted with a user-friendly setup wizard that guides them through the initial steps.
This intuitive approach helps users quickly set up their accounts, import contacts, and start their first campaigns.
Additionally, Sendinblue provides a range of tutorials and resources to assist users in getting the most out of the platform, making the transition into using the tool seamless.
- Intuitive Dashboard
Once onboard, users are met with an intuitive dashboard that simplifies the management of various marketing tasks.
The dashboard is well-organized, with clearly labeled sections for email marketing, SMS campaigns, CRM, and more.
This layout ensures that users can easily find the tools they need without having to sift through multiple menus.
The drag-and-drop functionality for building emails and landing pages, coupled with a straightforward design, enhances the overall user experience by reducing the complexity often associated with digital marketing platforms.
Support and Documentation
Moreover, Sendinblue excels in providing comprehensive support and documentation.
The platform offers various channels for customer support, including live chat, email support, and an extensive knowledge base.
Users can access detailed articles, video tutorials, and FAQs to resolve common issues and learn about advanced features.
This robust support system is designed to empower users to resolve problems quickly and efficiently, contributing to a more positive and productive user experience.
In summary, Sendinblue’s commitment to ease of use and user experience is evident through its streamlined onboarding process, intuitive dashboard, and excellent support resources.
These elements work together to ensure that users can navigate the platform effortlessly and make the most of its features.
Whether you are a marketing novice or an experienced professional, Sendinblue’s user-friendly approach helps to simplify the complexities of digital marketing, allowing you to focus more on your strategic goals and less on overcoming technical challenges.
Sendinblue(Brevo) vs. Competitors
When choosing a marketing platform, comparing Sendinblue (Brevo) with other leading tools helps clarify its advantages and limitations.
In a competitive landscape, selecting the right platform can significantly impact your marketing strategy.
Let’s dive into how Sendinblue stacks up against three prominent competitors: Mailchimp, ActiveCampaign, and ConvertKit.
Sendinblue vs. Mailchimp
Mailchimp is a well-known player in the email marketing space, offering an array of features such as email templates, marketing automation, and audience segmentation.
However, while Mailchimp shines in email marketing, it falls short in areas like CRM integration and SMS marketing—two crucial components of Sendinblue.
Sendinblue’s all-in-one platform integrates email, SMS, live chat, and transactional emails into one seamless experience.
This integration simplifies managing your marketing efforts, providing a cohesive solution that Mailchimp doesn’t fully match.
Sendinblue vs. ActiveCampaign
ActiveCampaign is celebrated for its sophisticated automation features and robust CRM capabilities.
It excels in automating email marketing and personalizing customer interactions.
ActiveCampaign’s higher price tag can be a barrier, especially for smaller businesses.
In contrast, Sendinblue offers a more cost-effective solution with a comprehensive feature set that includes not only email marketing and CRM but also SMS marketing.
By consolidating these tools into one platform, Sendinblue delivers a streamlined, budget-friendly alternative to ActiveCampaign’s more expensive offerings.
Sendinblue vs. ConvertKit
ConvertKit targets creators like bloggers, podcasters, and YouTubers, emphasizing simplicity and ease of use.
It delivers a user-friendly experience and strong automation tailored for content creators.
However, ConvertKit lacks some advanced marketing tools and integrations found in Sendinblue.
For businesses seeking a versatile platform with extensive features, Sendinblue’s broader toolset provides a more comprehensive solution.
It goes beyond email marketing to include SMS, live chat, and CRM functionalities, making it a stronger choice for those needing an all-encompassing marketing platform.
Which One Is Right for You?
Each platform has its unique strengths. Sendinblue stands out by offering a wide range of integrated marketing tools at a competitive price.
Its combination of email marketing, SMS campaigns, CRM, and automation tools creates a versatile solution that can meet various business needs.
To select the right platform, align your choice with your specific requirements and budget, considering whether you value advanced features, cost-efficiency, or ease of use.
Pros and Cons of Sendinblue(Brevo)
When evaluating a marketing platform like Sendinblue (Brevo), it’s essential to weigh both its strengths and potential drawbacks to determine if it aligns with your business needs.
Here’s a detailed look at the pros and cons of using Sendinblue to help you make an informed decision.
Pros
- Comprehensive Features
Sendinblue offers email marketing, SMS, CRM, and automation, streamlining workflows with its all-in-one solution. - Affordable Plans
Competitive pricing with a free plan and budget-friendly paid options, making it ideal for small businesses and startups. - User-Friendly Interface
The intuitive design, including a drag-and-drop builder, makes campaign creation easy for users at any skill level. - Strong Customer Support
Reliable support is available via live chat, email, and a detailed knowledge base. - Advanced Automation
Automation features enable tailored workflows based on customer actions, enhancing engagement and conversion.
Cons
- Limited Design Options
Email design tools offer fewer customization features compared to competitors. - High SMS Costs
SMS marketing expenses can add up quickly, especially for high-volume users. - Complex Pricing
Pricing plans vary in features, which may be confusing for new users. - Learning Curve for Advanced Tools
Basic features are easy, but advanced options require time to master. - Integration Limitations
Some specific integrations may be unavailable, depending on user needs.
In summary, Sendinblue (Brevo) offers a compelling suite of features, affordability, and ease of use.
However, its limitations in design flexibility, SMS costs, and complex pricing should be considered.
By evaluating these pros and cons, you can determine if Sendinblue is the right choice for your marketing strategy.
Is Sendinblue Right for Your Business?
When deciding whether Sendinblue is the right platform for your business, it’s essential to consider your specific needs and goals.
This all-in-one marketing solution caters to various business sizes and industries, offering a range of tools that can streamline your marketing efforts.
First, Sendinblue is ideal for small to medium-sized businesses that want to manage email marketing, SMS campaigns, and automation in one place.
If you’re running an e-commerce store or a startup, for example, you’ll benefit from Sendinblue’s affordable pricing and robust features that scale as your business grows.
Moreover, the platform’s easy-to-use interface makes it a great option for those with limited technical expertise.
Next, Sendinblue shines for businesses focused on customer relationship management (CRM).
The built-in CRM allows you to track customer interactions and create targeted marketing campaigns.
If your business relies heavily on personalized customer engagement, this feature will help you stay organized while ensuring every message resonates with your audience.
Additionally, if you run marketing agencies or service-based businesses, you’ll find Sendinblue’s email and SMS automation particularly useful for nurturing leads and maintaining customer engagement.
The automation tools save time by allowing you to set up workflows that send targeted messages based on customer behavior, helping you drive conversions without manual intervention.
Furthermore, for businesses operating in multiple channels, Sendinblue’s multi-channel marketing capabilities—such as Facebook ads integration, SMS marketing, and landing pages—make it a powerful tool to ensure cohesive campaigns across platforms.
Conclusion: Should You Choose Sendinblue?
After considering all the features and benefits, it’s time to decide whether Sendinblue is the right choice for your business.
First and foremost, Sendinblue offers an impressive suite of tools for email marketing, SMS campaigns, and automation—all at an affordable price point.
For businesses that need an all-in-one marketing platform, especially those with limited budgets, this tool provides excellent value.
Moreover, the platform’s ease of use makes it accessible to beginners, while its advanced features cater to more experienced marketers.
When you combine this with their customer support and customizable email templates, it’s clear that Sendinblue strives to make marketing accessible to everyone.
However, if your business requires highly advanced CRM or intricate reporting, you may find Sendinblue somewhat limiting compared to alternatives like ActiveCampaign or HubSpot. On the other hand, if your primary focus is on creating engaging marketing campaigns through email and SMS, it excels in meeting those needs.
In summary, Sendinblue is a strong choice for small to medium-sized businesses, startups, and non-profits looking for a cost-effective and user-friendly marketing platform.
With that in mind, you should choose Sendinblue if you’re looking for a solution that offers flexibility, scalability, and solid customer engagement tools at an affordable price.
FAQ: Most Common Sendinblue Questions
- Can I integrate Sendinblue with other platforms?
Yes, Sendinblue integrates with platforms like WordPress, Shopify, WooCommerce, and Zapier, letting you connect your favorite tools easily. - How does Sendinblue handle deliverability?
Sendinblue prioritizes high deliverability with optimized infrastructure, frequent monitoring, and tips for keeping your emails in inboxes. - Did Sendinblue rebrand, and when?
Yes, Sendinblue rebranded to “Brevo” in 2019 to reflect its broader services beyond email marketing, like SMS and CRM. - What kind of support does Sendinblue offer?
Sendinblue provides email support, a help center, and live chat for premium users, with quick response times and knowledgeable assistance.
