MailerLite Pricing: Which Plan Fits Your Needs?

MailerLite is a top choice for small businesses, freelancers, and creators who want effective email marketing without the hassle.

Known for its simple design and useful features, MailerLite helps users build email lists, automate messages, and track results—all without needing advanced marketing skills.

It’s perfect for businesses of all sizes looking to engage with their audience.

But what does MailerLite cost? Which plan gives the best value for your needs? MailerLite pricing offers several options to fit different budgets and requirements.

Let’s dive in to see which option might work best for you.

MailerLite Pricing Plans Overview

MailerLite offers three main pricing plans: Free, Growing Business, and Advanced.

Each plan includes features tailored for different needs, and costs adjust depending on the number of subscribers.

This flexibility allows you to select a plan that fits both your email marketing goals and budget. Here’s an overview of each plan:

MailerLite pricing Free Plan

The MailerLite Free plan is a great place for beginners and small email lists.

It offers core email marketing features to help you start building and engaging with your audience without needing to pay.

What’s Included in the Free Plan?

With the Free plan, you get essential email marketing tools, including:

• Basic email automation: Set up simple automated workflows to save time.
• Limited templates: Access to a selection of templates to create professional-looking emails.
• 1,000 subscribers and 12,000 emails per month: This limit allows you to grow a small list without additional costs.
• Audience segmentation: Organize your contacts into different groups to send targeted emails.
• Forms and landing pages: Capture leads and grow your subscriber list with customizable forms and landing pages.

Who Should Choose the Free Plan?

The Free plan works well for:

• Beginners: Those new to email marketing who want to test the platform without spending money.
• Small businesses or bloggers: If you have a small list and want a cost-effective way to engage your audience, the Free plan offers the basics.

For users looking to experience MailerLite without commitment, this plan is a good start, although the feature limits may mean upgrading as your list grows.

MailerLite Growing Business Plan

The Growing Business plan is where MailerLite steps up its game. This plan provides more tools and flexibility for businesses and creators ready to expand their email marketing efforts.

The pricing depends on the number of subscribers, starting at $10 per month for up to 1,000 subscribers.

Key Features of the Growing Business Plan

With the Growing Business plan, you’ll get:

• Enhanced email automation: Set up more complex workflows to personalize the customer journey.
• Custom HTML editor: Build emails with custom HTML to create a more unique brand experience.
• 24/7 email support: Access priority support anytime you need it.
• Unlimited monthly emails: Send as many emails as you need without hitting a cap.
• A/B testing: Experiment with different email designs, subject lines, or content to see what resonates with your audience.
• Advanced segmentation and targeting: Reach your audience with more precision by segmenting contacts based on their actions, preferences, and other data.
• Multiple users: If you have a team, you can grant them access to collaborate on campaigns.

Price Breakdown by Subscriber Count

The cost of the Growing Business plan varies by the number of subscribers:

• Up to 1,000 subscribers: $10 per month.
• 1,001-2,500 subscribers: $17 per month.
• 2,501-5,000 subscribers: $32 per month.
• 5,001-10,000 subscribers: $54 per month.

For larger lists, pricing continues to adjust, making it flexible for growing businesses.

Why Upgrade from the Free Plan?

The Growing Business plan offers more robust tools for growing and engaging a larger audience. Unlimited emails mean you won’t have to worry about hitting a limit.

More advanced automation and segmentation allow you to deliver highly personalized content, which can improve engagement rates.

And with priority support, you’ll have help whenever you need it, which can be valuable for businesses running frequent or complex campaigns.

MailerLite Advanced Plan

The Advanced plan is MailerLite’s top-tier offering, designed for larger businesses or those with advanced email marketing needs.

Starting at $21 per month for up to 1,000 subscribers, this plan provides the full suite of MailerLite’s tools.

Advanced Features

The Advanced plan includes everything in the Growing Business plan, plus:

• Advanced reporting: Access detailed analytics and reports to gain insight into your audience’s behaviors and improve your campaigns.
• Priority support with dedicated account management: Get personalized support with a dedicated manager to help you make the most of MailerLite’s tools.
• Dedicated IP address: Ensure consistent deliverability and improve your sender reputation with a dedicated IP.
• Enhanced automation features: Gain access to more powerful automation options to create even more personalized customer journeys.
• Promotional pop-ups: Use pop-up forms to capture leads more effectively, encouraging sign-ups and conversions.

MailerLite Pricing for the Advanced Plan

Like the Growing Business plan, the Advanced plan adjusts based on subscriber count:

• Up to 1,000 subscribers: $21 per month.
• 1,001-2,500 subscribers: $29 per month.
• 2,501-5,000 subscribers: $48 per month.
• 5,001-10,000 subscribers: $76 per month.

As the subscriber count goes up, so does the cost, providing flexibility for growing lists.

Who Benefits from the Advanced Plan?

The Advanced plan suits larger businesses or companies with complex email marketing needs.

The dedicated account management, advanced automation, and dedicated IP address make this plan especially helpful for businesses that rely heavily on email for customer engagement or sales.

If you’re looking for a comprehensive email marketing solution with no limitations on features, this is the best choice.

Add-Ons and Custom Features

While MailerLite offers straightforward pricing, there are a few optional add-ons you can purchase to enhance your experience further:

• Dedicated IP address: Although included in the Advanced plan, this can be purchased separately for other plans if you want to improve deliverability.
• Enterprise-level solutions: For businesses needing even more customization, MailerLite offers tailored plans and solutions on request.

These add-ons allow you to tailor the service to meet specific needs, especially as your business grows.

Comparing MailerLite Pricing to Competitors

When comparing MailerLite to its main competitors, affordability stands out as a key factor.

MailerLite’s plans tend to be more budget-friendly, which appeals to small businesses, startups, and creators looking to manage costs.

Competitors like Mailchimp, ConvertKit, and ActiveCampaign each have strengths, but they often come at higher prices, especially as subscriber counts grow.

MailerLite Pricing vs Mailchimp

MailerLite and Mailchimp both offer solid email marketing tools, but MailerLite’s pricing is generally more affordable.

Mailchimp has a well-known Free plan, but as users expand their list size or need more advanced tools, the costs rise quickly.

For instance, Mailchimp’s paid plans offer extras like more design flexibility and CRM options, yet many users find MailerLite’s simple interface and user-friendly tools a better fit for their budget.

MailerLite vs. ConvertKit

ConvertKit focuses on serving creators—like bloggers, YouTubers, and course creators—who rely on email to engage their audience.

ConvertKit is known for its user-friendly automation tools and tagging system, but its pricing starts at a higher point than MailerLite.

ConvertKit’s base plan is often more expensive even for small lists, so MailerLite appeals to those who want solid automation without the higher price.

Both platforms support growing audiences, but MailerLite’s affordability is a big win for budget-conscious users.

MailerLite vs ActiveCampaign

ActiveCampaign is a powerful tool for businesses looking to fully automate and integrate their email campaigns with CRM functions.

It offers some of the best marketing automation features, but it can be costly and complex for new users.

For smaller businesses or those without complex marketing needs, MailerLite’s straightforward approach and lower costs make it a more attractive option.

ActiveCampaign is ideal for companies that need a full CRM solution along with email, while MailerLite serves businesses focused mainly on simple, effective email marketing.

Overall Value

MailerLite’s combination of essential features and affordable pricing offers great value.

While Mailchimp, ConvertKit, and ActiveCampaign bring unique features, many small to mid-sized businesses find MailerLite’s pricing structure and range of tools to be the best fit for their needs.

With MailerLite, users don’t have to sacrifice quality for cost, making it a smart choice for anyone looking to manage effective campaigns without overspending.

Conclusion: Is MailerLite Worth It?

MailerLite offers a great mix of value, simplicity, and powerful features, making it an attractive option for many types of users.

It suits beginners and small businesses who want effective tools without complex setups.

The Free plan allows anyone to start building email lists and sending campaigns at no cost.

Small businesses and creators with growing lists find value in the Growing Business plan, which offers unlimited monthly emails, advanced automation, and improved audience segmentation.

This flexibility helps them reach their audience with precision.

The Advanced plan provides more tools for businesses with bigger subscriber lists and greater email marketing needs.

With features like priority support, advanced reporting, and a dedicated IP option, it supports businesses that rely on email as a key part of their customer interaction.

MailerLite also stacks up well against its competitors. It’s priced more reasonably than many email marketing platforms while still offering essential tools like automation, A/B testing, and landing pages.

This balance of affordability and functionality makes MailerLite a good choice for anyone looking to grow their business without overpaying for features they don’t need.

Overall, MailerLite is a smart, budget-friendly choice for businesses of all sizes that want an easy yet powerful email marketing tool.